VIKOS COLA & VS Hospitality Group: A Game-Changer in Greek Hospitality
In a collaboration that redefines the standards of the Greek foodservice and gastronomy market, VIKOS COLA joins forces with the Stathokostopoulos Group (VS Hospitality Group), the most established and dynamically growing hospitality group in Greece. The agreement came into effect on March 1, 2025, and consumers can now enjoy an ice-cold VIKOS COLA at the Group’s flagship venues.
The recent investment by Epirotic Bottling Industry S.A. in a state-of-the-art glass bottling production line, specifically designed to meet the demands of contemporary gastronomy and fine dining, has brought VIKOS COLA in line with the high aesthetic and quality standards of the Group. This strategic development led to the exclusive use of VIKOS COLA across the Group’s premium restaurants, bar-restaurants, live music stages, beach bars, as well as landmark venues in areas such as Plaka, the center of Athens, and the Athenian Riviera, all part of the VS Hospitality portfolio.
The collaboration extends across the full VIKOS product range, from Greece’s No.1 consumer-preferred VIKOS natural mineral water and VIKOS natural soft drinks, to the VIKOS mixers range (Tonic, Soda, Pink Grapefruit).
Within this context, the positioning of VIKOS COLA as a Greek product with a clear identity and strong connection to its place of origin gains increased strategic importance. It combines an authentic recipe, high production quality, natural mineral water, and a distinctive taste, delivering a truly premium consumption experience.
Mr. Konstantinos Sepetas, Vice President of Epirotic Bottling Industry S.A., stated: “Our collaboration with the Stathokostopoulos Group marks a strategic milestone in our journey toward the top of the Greek foodservice market. The selection of VIKOS COLA by the largest hospitality group in the sector is not merely a commercial agreement; it is proof that the market is ready for something different—authentic and qualitatively superior. If VIKOS COLA is the choice of the Stathokostopoulos Group, then it can be the choice of the entire market.”
Mr. Vasilis Stathokostopoulos, Head of VS Hospitality Group – Stathokostopoulos Group, commented: “At the Stathokostopoulos Group, we choose partners who share the same passion for quality. Our collaboration with VIKOS COLA and the company’s full product portfolio reflects our philosophy of continuous improvement and delivering top-tier options to our guests. This is a strategic partnership with a long-term vision.”
