VIKOS COLA brings street food to the heart of HORECA
Together with Barbalias, Just Burgers and Η Βρωμιάρα, it creates the ultimate urban pairing of taste and experience
Choosing flavor today is not a small detail that goes unnoticed. It is a statement. It is a way of life. It is the moment when you say something about yourself and how you live in the “now.”
VIKOS COLA makes a dynamic entry this year into the street food scene — the most authentic, spontaneous, and human expression of contemporary gastronomy. It is where friends laugh loudly, tables fill up again and again, and hangouts never try to be anything other than what they truly are.
At a time when food is not simply consumption but an experience, street food stands out because it connects to “who you are with” and “how you live it.” Within this vibe, VIKOS COLA is not just a soft drink — it is part of the moment: when you share a bite, when you say “try this too,” when a casual outing becomes a story.
This exact street food feeling came to life in recent days at HORECA, through a distinctive booth that hosted three beloved street food spots: Barbalias, Just Burgers, and Η Βρωμιάρα. Each signed their menus alongside VIKOS COLA, creating authentic food & drink pairings. At Hall 1, VIKOS COLA transformed its booth into a meeting point where street food was served as it should be: warm, authentic, and always accompanied by an ice-cold VIKOS COLA in hand.
In a modern food service environment that offers not just dishes but emotion, atmosphere, and a reason to return, VIKOS COLA emerges as a signature element that does not need to shout to stand out. It remains because it fits seamlessly with urban culture, with togetherness, and with the feeling of “I want to experience this again.” It is the pairing that elevates the moment — when taste and vibe become one.
Because in the end, the thirst for VIKOS COLA is not simply a need. It is a choice that becomes an experience. And at HORECA — the space where lasting vibes are born — VIKOS COLA introduced itself to industry professionals as an authentic proposition with a clear character: urban energy, clean positioning, and authenticity evident from the very first sip.
Because the thirst for VIKOS COLA is not just a preference.
It is an attitude.
It is an experience.
It is a choice for those who seek substance in taste and truth in the moment.
